M&G continues to improve the "Huanbaoji" sustainable product portfolio through insights into the needs of individual consumers and corporate customers. We have established a differentiated sustainable product strategy for both the retail and corporate business, providing the market with diverse green product options.
Goals for 2030
By 2030, to adopt sustainable design for 20% of products and to perform sustainable product evaluation for 100% of new product development
M&G's First Corporate Standard for Sustainable Products
M&G references relevant domestic hand intemnational standards and certification specifications for green products, has formulated and implemented the Sustainable Product Evaluation Standards with a commitment to comprehensively applying sustainable principles across the development of all M&G product categories.
For products that passed the evaluation, we have designed an exclusive green label symbolizing green circulation to guide consumers in making eco-friendly choices.
M&G's Sustainable Products
Biodiversity Conservation Theme
"Rare Animals" Series
In collaboration with the Center for Environmental Education and Communications of the Ministry of Ecology and Environment, M&G launched the "Earth Guardians" initiative and jointly introduced a series of stationery themed around rare animal conservation, including gelpens, kraft paper notebooks, and other writing instruments.
The notebook series is co-developed by M&G together with value chain partners Suzano and Sun Paper, achieving carbon neutrality across the full life cycle from raw material sourcing,transportation, production, use, to disposal. It is the first paper product in China to obtain the ISO14068-1 Carbon Neutrality Verification Statement.
"Deep Blue Planet" Series
This sustainable product line is made primarily from PLA biodegradablematerials and recycled plastics. In collaboration with organizations suchas WildAid, the design highlights marine ecosystem protection, featuring species such as the Manta Ray, Narwhal, Dugong, and Green Sea Turtle, along with ecological scenarios such as coral reefs and polar glaciers. The series encourages consumers to recognize and respect marine biodiversity.
"Endangered Animals: Wetland" Series
This series uses polylactic acid (PLA) biodegradable materials and recycled plastics as the primary raw materials for pen barrels, helping to reduce plastic waste and pollution. Byminimizing the risk of animals ingesting plastic or becoming entangled in it, the design aims to protect wildlife. In collaboration with the Mangrove Conservation Foundation (MCF), the series incorporates the images of five endangered wetland species, including the Black-faced Spoonbill and Oriental Stork, into its packaging. M&G has donated a portion of the sales from this series to support the MCF in its wetland conservation and environmental education efforts.
Sustainable Lifestyle Theme
M&G's First "Carbon-Neutral" Stationery Series
M&G teamed up with Meituan's "Lush Mountain Plan" program and jointly launched M&G's first carbon-neutral stationery series. This series of products is carbon neutral throughout its life cycle, from raw material sourcing, production and processing, transportation and distribution to use and disposal. This product series has passed third-party carbon footprint accounting and offsetting in accordance with ISO 14067 and PAS 2050 standards, and obtained carbon-neutral certification.
"Carbon Emission Reduction Plan" Series
The primary materials for this product come from recycled lamp housings, transparent plastic components of plastic products, and plastic waste sourced from dismantled old LCD TVs and monitors. Through professional disassembly and remanufacturing, these materials are repurposed for circular use. Each gel pen contributes to a reduction of approximately 49g of CO2e emissions.
"LOHAS" Series
This series promotes a healthy, joyful, and sustainable lifestyle.
The barrel of the polylactic acid (PLA) biodegradable gel pen in this series is made of polylactic acid derived from biomass such as corn, and can naturally decompose under composting conditions after disposal.
The barrel of the mechanical pencil in this series is made from recycled polypropylene (RPP), effectively enabling resource circularity. Parts of the recycled ruler set are made from recycled plastic bottles, and the packaging features a reusable design—after use, it can be transformed into a 6-inch photo frame. To encourage consumers to participate in actions to protect the Earth, M&G has donated 1% of the sales revenue from thisseries to the One Planet Foundation (OPF).
Low-Carbon Office Theme
"Eco + Office" Low-Carbon Product Series
All plastic components of the series have been replaced with recycled plastics, significantly reducing the use of virgin plastics and cutting the products'carbon footprint at the source.
Each product has completed a full life cycle carbon footprint calculation with reference to the ISO 14067 standard. As of the end of the reporting period, a total of six products had obtained carbon footprint certificates issued by third-party organizations, ensuring the accuracy and transparencyof emissions reduction data.
Green Consumption Advocacy
M&G is commited to leveraging ts brand infuence to promote the widespread adoption of sustainable consumption by establishing a multi-dimensional mechanism to guide green consumption and mobilzing the strengths of all sectors.
On Earth Day 2024, M&G collaborated with artists and students to create the "Infinite Planet" art installation using recycled pen refills, which was showcased at the Carbon Expo; During the back-to-school season of the same year, it launched the "Deep Blue Planet" product series and partnered with WildAid to host a marine conservation pop-up event in Hainan; In July 2025, in partnership with the One Planet Foundation (OPF), M&G co-hosted the "Happy Cooperationr" themed pop-up at HAI550, a landmark for sustainable lifestyles in Shanghai, and in November, M&G brought the climate concerns of young people to the COP(Conference of the Parties)30 using pens as a medium to convey the voices of Chinese students.
By combining products with experiences, M&G guides young people to participate in environmental protection through daily small actions, continuously promoting the integration of green lifestyles into young culture.
M&G actively supports the national "Dual Carbon" strategy and is committed to achieving green and low-carbon development. Regarding carbon emissions from its own operations, the company has established emission reduction targets aligned with the Paris Agreement and is steadily advancing its carbon reduction strategy through measures such as continuously improving energy and resource efficiency, expanding the use of renewable energy, and promoting green office practices.
Goals for 2030
By 2030, to reduce GHG emissions from our own operations (Scope 1 and Scope 2) by 42% (based on 2021 emission levels); By 2050, to achieve carbon neutrality across the entire value chain
Clarifying carbon reduction
Targets and roadmaps
Using 2021 as the base year, to reduce GHG emissions from our own operations (Scope 1 and Scope 2) by 42% by 2030 (based on 2021 emission levels); achieve carbon neutrality across the entire value chain by 2050.
Expanding Photovoltaic Power Generation
to Optimize Energy Consumption Structure
In 2024, M&G's renewable energy applications generated over 21.6 million kWh of electricity, accounting for 17% of total electricity consumption.
Fully Tapping
Energy-Saving Potential
Advancing energy-saving projects such as digital energy management, air compressor upgrades, and waste heat recovery, which are expected to save approximately 1.74 million kWh of electricity annually.
Continuing
Group-Wide Carbon Inventories
In 2024, the company's total Scope 1 and 2 greenhouse gas emissions amounted to 48,935 metric tons of carbon dioxide equivalent, a 46.4% decrease from 2021; carbon data was collected from 110 suppliers, and a preliminary supplier carbon data management system was established.
Amid the convergence of deep collaboration across the industrial chain and the wave of digital transformation, M&G has regarded "Shared Prosperity Across the Value Chain" as the core engine of sustainable development. Centering on four key dimensions, namely technology innovation-driven development, sustainable supply chain management, channel partner empowerment, and information security and privacy protection, we have established a collaborative management system covering both upstream and downstream stakeholders. By integrating R&D resources, deepening partner development, and strengthening data defenses, we have built a transparent, resilient, and mutually growing business ecosystem.
Strategic Goals for 2030
By 2025, to ensure that 100% of key suppliers comply with M&G ESG guidelines; By 2030, to ensure that ESG assessments and audits cover 80% of suppliers; Starting in 2025, to integrate ESG requirements into all new supplier screening andonboarding standards
Achieved a 100% rectification qualification rate for ESG assessments of key suppliers.
A total of 97 key suppliers participated in ESG audits throughout the year, reaching 100% coverage of our key supplier base.
ESG risk assessment criteria have been integrated into our new supplier development and onboarding evaluation system.
Completed carbon footprint calculations for 11 products in accordance with ISO 14067, with 6 of these products receiving authoritative certification from accredited third‑party organizations.
